Research & Ethics Statement

Last Updated: 23 October 2025 Effective Date: 23 October 2025

At Phreno, our mission is to make sports safer through data, education, and awareness.

We believe that collecting and analyzing real-world impact data can help athletes, coaches, and researchers better understand head impacts and reduce the risk of concussions, without compromising user privacy, safety, or autonomy.

1. Commitment to Ethical Data Practices

Phreno is committed to conducting all research and data analysis responsibly and transparently. We adhere to the ethical principles of:

Respect for Individuals: protecting user privacy and ensuring informed consent.
Beneficence: maximizing potential benefits of our research for athlete safety while minimizing risk.
Justice: ensuring that findings benefit athletes across all sports, genders, and backgrounds.

Whenever applicable, Phreno research protocols are reviewed by Institutional Review Boards (IRB) and follow all applicable U.S. federal research guidelines.

2. Data Privacy and Security

We recognize that information collected by our devices and mobile app may be sensitive. The public website does not receive impact or health data. Any collection, storage, access, research use, or disclosure of device and app data must follow the controls and consent described in the applicable product privacy notice and research protocol.

Phreno does not claim that the website, device, or app is a HIPAA-compliant service. A separate written agreement and verified controls would be required before Phreno handled protected health information on behalf of a covered entity or business associate.

3. Responsible Data Use

Phreno uses collected data to:

Improve the accuracy and reliability of our impact-detection algorithms.
Support research into concussion risk, sports safety, and impact biomechanics.
Contribute to public knowledge through aggregated, anonymized insights.

Before research data is shared with an external partner, Phreno requires an appropriate consent basis, a documented review of the data to be transferred, and contractual privacy and security terms suitable for the project.

4. Transparency and User Control

Users always retain control over their personal information.

You may request deletion of your identifiable account data at any time by contacting admin@getphreno.com.

Deleting personal data will not affect de-identified data already used in research or aggregated analytics, as those data cannot be linked back to you.

5. Our Ongoing Commitment

Phreno’s mission depends on trust.

We are committed to continuous improvement in how we handle, store, and study data, ensuring that our technology not only advances performance and awareness but also upholds the highest ethical standards in sports technology and human-subjects research.

Phreno Inc. 15514 E Hinsdale Circle Centennial, CO 80112 admin@getphreno.com